Back in 2022, Google announced in expert circles that it would be introducing a Helpful Content Update, which was being worked on at the time. In layman’s terms, this means that the importance of useful (free) content on your own website will be appropriately rewarded and smaller websites will be made more visible.

In September 2023, the first Google updates began in some countries. After a few weeks, it became clear that Google rewards websites that continuously create helpful content for users.

According to Google, the update will affect the entire website ranking worldwide and aims to reward content that has been created specifically for users.

Since August 2022, SEO experts who have listened to this advice have had adequate time to adapt their own projects. Understanding the concept of Helpful Content Updates is crucial for website owners and SEO experts. By regularly creating helpful content and developing the website into an information platform with high-quality content, websites will be favored in the search results pages in the medium term.

More trust

These criteria, which have been published since August 2022, are intended to provide users with better search results and increase trust in Google search. The Helpful Content Update is a continuation of these efforts.

To benefit from the new ranking signals, it is recommended to use SEO techniques that provide high quality and relevant content for users. If you have any questions or need assistance, I am available to review your website. Simply book an appointment

Too little relevant text content

Websites that only offer 500 words or less per subpage have little chance of ranking highly. You can check the first five Google rankings in your area yourself to confirm this.

By focusing on user experience and high-quality content, websites can improve their visibility in search results. As an SEO expert, I am happy to support you and produce high-quality, relevant content to increase your visibility. Make a request

Content with added value is in demand

The Google Helpful Content Update will have a significant impact on SEO by favoring websites with high-quality and relevant content. It will be important to create content that offers added value for users in order to benefit from the new ranking signals.

Websites now need to pay more attention to creating content that offers real value in order to improve their rankings. The focus on user-centric rankings emphasizes the importance of helpful content that optimally meets the needs of the target group.

Optimizing content for Google searches is crucial to improving visibility and rankings. By creating targeted content that meets the requirements of both search engines and users, websites can operate successfully in the digital environment.